Theatre Lila Laboratory
Logo Redesign
CLIENT
Theatre Lila Laboratory [LINK]
FREELANCE DESIGNER
Lauren Robertson
“At the core of my being is a desire to create space, workshops or stories to bring people together to feel authentically connected.”
-Jessica Lanius
ART HOUSE 360, Theatre Lila Laboratory’s new home, needed a redesign to match the new space. I toured the space on multiple occasions to understand how it was going to change and to see how having a permanent space would change the brand. Jessica and I were drawn to the concept of using her new red door as part of her logo design. Since this is a theatre company, we wanted to convey theatre as well through the use of a spotlight. The use of the typeface Roca aligned with the feeling of movement as well as the unique qualities of Theatre Lila.
Highlights
Branding
The branding is designed to feel playful, inviting, and electric, achieved by pushing the intensity of the red palette. The process was highly collaborative with Jessica Lanius of Theatre Lila, with frequent meetings to define and refine the brand’s emotional tone.
Logo Design
The logo uses a combination mark that can be separated into individual elements for flexible applications while maintaining brand cohesion. The door icon directly references the Theatre Lila space, while modifications to the Roca typeface introduce a playful character. The secondary typeface, Dogma, adds boldness while reinforcing the brand’s personality.
